Zaxby’s

All Zaxby’s locations are full-service restaurants in freestanding buildings that provide in-store seating and drive-thru windows. The average restaurant is 3,300-3,800 square feet. Approximately one commercial acre is required, though this can vary depending on zoning or other requirements. Key real estate characteristics include suburban or rural locations with excellent visibility and access, as well as strong residential and daytime populations driven by office, retail and university environments.

From the beginning, Zaxby’s has been known for having the right combination of great food, a comfortable vibe, and fun people who care about each other. Turns out, those things also translate into customer loyalty. One of Zaxby’s main objectives over the years has been carefully preserving the personality of the company, and year after year, they’ve grown their customer base around this important nucleus. Blake Bailey, chief financial officer for Zaxby’s, also attributes the chain’s continued growth to an ongoing focus on speed of service, an LTO-centric marketing strategy and the recruiting of franchisees that have more people skills than restaurant skills