Hooters, Inc. is the trade name of two privately held American restaurant chains: Hooters of America, Incorporated, based in Atlanta, Georgia, and Hooters, Incorporated, based in Clearwater, Florida. The Hooters name is a double entendre referring to both its owl logo, a bird known for its “hooting” calls, and an American slang term for human breasts popularized by comedian Steve Martin on the hit comedy series Saturday Night Live.Hooters also had an airline, Hooters Air, with scantily clad female flight attendants.

The waiting staff at Hooters restaurants are primarily attractive young women, usually referred to simply as “Hooter Girls”, whose revealing outfits and sex appeal are played up and are a primary component of the company’s image. This characteristic has led to Hooters being described as the first and leading breastaurant. The company employs men and women as cooks, hosts (at some franchises), busboys, and managers.The menu includes hamburgers and other sandwiches, steaks, seafood entrees, appetizers, and the restaurant’s specialty, chicken wings. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and where local permits allow, a full liquor bar. Hooters T-shirts, sweatshirts, and various souvenirs and curios are also sold.

In January 2011 Chanticleer Holdings LLC of Charlotte, North Carolina and others completed the purchase of Hooters of America Inc. from the Brooks family.

In 2015 Hooters announced that it is planning to open more than 30 restaurants in Southeast Asia over the next six years.

As of 2016 there were more than 430 Hooters locations and franchises around the world and Hooters of America LLC. owns 160 units. There are Hooters locations in 44 US states, the US Virgin Islands, Guam, and in 28 other countries.

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Typical Lease Characteristics

Lease Term: 10 – 15 Years  Years

Lease Type: Absolute NNN Lease 

Lease Increases: 10% Every 5 years 

Lease Extensions: 6% – 7% Year Options

Lease Guarantor: Corporate and Franchise


  • Nationwide presence with high brand recognition
  • Typically Long term leases with increases
  • Went through major redesign in 2013


  • Currently Not Rated. Privately Owned
  • Susceptible to economic trends and pressures
  • Competitive Industry Sector

Market Snapshots:

On Market Ranges:

# of Properties in set: 5

Price: $2,354,490 - $3,148,770Average: $2,836,729

PPSF: $470 - $570Average: $534

Year Built: 2001 - 2018Average: 2009

CAP Rate Range: 6.00% - 7.50%Average: 6.82%

Size range: 4,285 sq ft - 6,500 sq ft Average: 5,333 sq ft

Last 12 Month Range:

# of Properties in set: 8

Price: $2,441,100 - $3,150,720Average: $2,838,491

PPSF: $553 - $636Average: $588

Year Built: 1978 - 2018Average: 1999

CAP Rate Range: 5.38% - 6.48%Average: 6.11%

Size range: 3,910 sq ft - 6,400 sq ft Average: 5,046 sq ft

Hooters Company Profile

Headquarters Information

Atlanta, Georgia

Founded in 1983

Company type: Private

Sector: Services

Industry: Food Service

S&P Rating: N/R
S&P Rating: N/R
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