When it comes to clicks versus bricks, a new report shows customer satisfaction with online shopping is actually down from last year — while supermarket customers report an increase in satisfaction. But the war isn’t won yet.

The internet remains the most satisfying place to shop, though online retailers showed “signs of strain” and dropped 1.2 percent to score an 82, according to the new American Customer Satisfaction Index (ACSI) Retail Report.

This suggests that “despite its place atop all retail industries, there are still improvements to be made,” the report noted.

While supermarkets and drugstores have figured out how to keep their customers satisfied — at least for now — department stores, discount stores and specialty retailers are slipping. The retail sector as a whole scored 78.1 out of 100 points, down slightly from an all-time high of 78.3 a year ago.


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