Del Taco
Baskersfield, CA
Del Taco is an American fast food restaurant chain which specializes in American-style Mexican cuisine as well as American foods such as burgers, fries, and shakes. Del Taco is led by CEO John D. Cappasola, Jr., and is headquartered in Lake Forest, California.
In 1988, Del Taco greatly increased in size and geographic reach by merging with Naugles restaurant chain. Del Taco also began to stay open all night to serve the growing neeeds of the new 24/7 lifestyle.
In the 90s Del Taco set the stage for extreme growth by launching a series of initiatives to improve the total customer experience and grow the brand’s image, including a new logo design.
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Tenant Overview
Del Taco has approximately 558 restaurants, of which more than half are company-owned and the rest are franchised. The bulk of revenues come from company-owned restaurants, with only a small percentage coming from franchisees. Del Taco restaurants are mostly concentrated in the west; recently, the company is beginning to expand in the southeast.
Del Taco is normally compared with Taco Bell (YUM) and Chipotle (CMG). Del Taco offers food options at a variety of price points from value (eg. Buck & Under) which puts them in direct competition with Taco Bell who is also known for low-priced value food options. But Del Taco is also considered a threat to Chipotle.
Positives:
- Nationwide presence with high brand recognition
- Footprint allows for adaptive reuse
- Typically Long term leases with increases
Negatives:
- Consumers are showing a growing interest in healthy fast food.
- Competitive Industry Sector
- Susceptible to economic trends and pressures
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Del Taco Company Profile
Headquarters Information
Lake Forest, California
Founded in 1964
Company type: Public
Stock Ticker: TACO
Sector: Services
Industry: Restaurants
# of Employees: 7,368
Del Taco Stock Keys
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